Associate Manager, Social Media Community (Hybrid Role - New York)

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

About the Role:

The Social Media Community Associate Manager role is integral to OLAPLEX’s social media strategy. This individual will be responsible for communicating directly with OLAPLEX’s highly engaged community of hair professionals and followers alike, ensuring that each interaction matches our brand ethos and goals.

This role requires a highly organized, self-motivated individual with a keen eye for detail, exceptional communication skills, and professional community-building experience. This role heavily focuses on content and community interactions from both a consumer and PRO POV, with an understanding of social media trends and analytics— leveraging data to optimize performance and explore new ways to drive engagement, collaborating closely with the Creative Services, Influencer, Pro, PR, Marketing, and Digital teams to cement the brand's position as a leader in the space.

Key Responsibilities

Support the Sr. Director, Consumer Engagement and Sr. Social Media Manager to execute a comprehensive strategy and campaign planning, aligned with the organization's goals and objectives, for Instagram and TikTok platforms

Lead secondary channel strategy and execution to support cross-functional messaging

Identify target audiences, key messages, and optimal social media channels to maximize reach and engagement

Execute division goal setting that ladders up to business objectives and consists of: competitive benchmarking, KPI measurement framework, campaign and trend tracking, as well as creative analysis

Manage day-to-day community interactions across all social media channels (Instagram, TikTok, YouTube, and emerging platforms) in a timely, informative, and brand-right voice that reinforces OLAPLEX’s expertise and credibility

Partake in team execution of content calendar and strategy to align with DTC and global retail calendars, product and brand launches, events, activations and other brand initiatives that require social media integration

Serve as a knowledgeable, trusted resource when communicating on behalf of OLAPLEX, ensuring responses are not only engaging but also educational and factually accurate as the voice of the professional stylist on our channels

Proactively identify opportunities to share product education, correct misinformation, and elevate professional knowledge within our community

Facilitate community management and triage processes to ensure all inquiries, feedback, and potential issues are surfaced and addressed appropriately with an authoritative perspective

Support the social media team in create concepts that educate, and empower our community of hair professionals and consumers.

Assist with the development of FAQs, comment responses, and proactive community prompts that reinforce OLAPLEX’s unique science-backed positioning and pro-first approach to innovation around our products

Think, speak and advocate for professionals on our channels. The true idea being that we, Olaplex, are the voice of the hair professional community – speaking and educating with authority to both consumers and professionals

Assist with analyzing community sentiment, social engagement performance, and emerging topics; deliver actionable insights to optimize community engagement strategies

Conduct competitive analysis and stay updated on industry trends to inform social media strategy and ensure OLAPLEX maintains a leadership position in professional hair care education

Assist in planning, content calendar organization, and distribution of content to align with broader brand messaging and education objectives

Develop seasonal campaign toolkits and ensure cross-functional coordination to maintain a consistent brand message

About You:

Bachelor’s degree in Marketing, Communications, or a related field preferred

4-5 years of experience in social media marketing, community management, or professional community building, ideally within the beauty, hair, or stylist industry

Experience engaging directly with hair professionals, stylists, salon owners, or beauty industry educators is a plus

Proven ability to communicate in a clear, informative, and authoritative brand voice

Strong understanding of building trust and credibility within a professional community

Proficiency in posting and managing content across various social media platforms

Knowledge of social media management and listening tools preferred

Familiarity with social media KPIs and analytics tools

Ability to…