Influencer Marketing Manager

About CookUnity:

Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.

If that mission has you hungry in more ways than one, you’ve found the right job posting.

About the Team:

Growth Marketing Team focuses on driving all new revenue for CookUnity's business. Our goal is to grow as fast as possible while maintaining a high level of efficiency. We are a test and learn team that rewards contrarian marketers.

The role:

As our Influencer Marketing Manager, you will own CookUnity's influencer and creator marketing engine as a measurable acquisition channel. You'll build a portfolio of creator relationships across TikTok, Instagram, YouTube, and emerging platforms; turn CookUnity's chefs, menus, and customer insights into creator-ready angles; and make the channel accountable to incremental new-customer growth.

This is a builder role. Create the operating system, run the deals, and scale our creator channel.

Responsibilities:

Own and scale CookUnity's influencer and creator marketing program across priority platforms, ensuring partnerships are aligned with new-customer growth, CAC, payback, and quality goals

Build the creator operating system from the ground up: creator tiers, sourcing workflows, audience-fit scoring, outreach templates, deal structures, usage rights, tracking standards, and post-campaign readouts

Manage creator relationships end to end, from first contact to brief, contract, deliverables, content review, tracking, payment, and long-term reactivation

Turn CookUnity's chefs, menus, product experience, and customer data into creator briefs that give partners specific, useful things to say

Build a creator community through early tastings, chef access, menu drops, data briefings, and repeatable moments that make creators more invested in CookUnity over time

Monitor budgets and pacing with rigor; identify performance risks early and reallocate toward creators, formats, and offers with stronger signal

Use AI and automation to improve speed and quality across creator discovery, audience-fit scoring, outreach personalization, brief development, trend mining, comment analysis, and reporting

Collaborate with paid social, creative, lifecycle, SEO, product, culinary, and chef partnerships teams to turn creator activity into a repeatable growth engine

Stay on the frontier of creator marketing, platform shifts, AI tooling, and performance measurement so CookUnity keeps learning faster than the category

Qualifications:

You're a performance-minded creator marketer with a builder's mindset. You know the difference between a post that looks good and a program that can scale. You're the kind of person who opens a spreadsheet when others open a deck, then uses that spreadsheet to write a better creative brief.

4+ years of experience managing influencer, creator, or affiliate-style partnership programs, ideally for a direct-to-consumer, ecommerce, subscription, marketplace, or food brand

Experience managing paid creator budgets and negotiating deal structures, including flat fees, performance incentives, usage rights, creator licensing, and paid amplification

Strong analytical fluency. You are comfortable with data, CAC, payback, conversion, cohort quality, attribution limits, and the difference between reach and commercial signal

Strong creative judgment. You can brief creators clearly, evaluate whether content will work, and explain why a hook, format, or audience match is likely to perform

Bias toward system-building over one-off wins. You create playbooks, templates, dashboards, and workflows that make the program stronger after each cycle

Curious about AI as an operating layer for influencer marketing. No engineering background required; practical experimentation with workflows that make sourcing, research, briefing, outreach, QA, or reporting faster and better

Detail-oriented project manager who can juggle creators, agencies, contracts, briefs, timelines, budgets, and internal partners without dropping threads

Commercially sharp and intellectually curious. You bring channel fluency, broader growth judgment, and a clear point of view on where the next dollar should go

Operate with a high degree of autonomy and accountability. You proactively flag risks, identify opportunities, and push for what you believe in

Learn More About CookUnity

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