HubSpot Marketing Operations Specialist
Prime System Solutions · TELECOMMUTE · Posted Jul 8, 2026
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The HubSpot Marketing Operations Specialist will own the systems, data, reporting, and operational engine that powers our demand generation and revenue marketing motion, with HubSpot as the primary platform underpinning the role. This role is responsible for ensuring that marketing programs are measurable, scalable, and tightly aligned with sales and revenue goals, and is critical to building a modern, intent-data-led marketing motion that identifies the right accounts, activates targeted campaigns, measures performance, and improves conversion across the funnel.
KEY RESPONSIBILITIES
Marketing Operations & Systems
Own day-to-day marketing operations in HubSpot as the primary platform, including campaign workflows, lead routing, segmentation, and reporting, with supporting CRM integrations.
Ensure HubSpot is properly configured, integrated, and optimized to support demand generation and account-based engagement.
Manage lead scoring, account scoring, lifecycle stages, source tracking, attribution, campaign taxonomy, and funnel definitions within HubSpot.
Maintain data hygiene, field governance, list management, and process documentation across HubSpot and connected systems.
Partner with Sales Operations and Revenue Operations to ensure clean handoffs between marketing, BDR/SDR, sales, and account management teams.
Intent Data & Account-Based Marketing
Help build and manage a model-driven, intent-data-led marketing motion, executed and tracked in HubSpot and supplemented by ZoomInfo and other data sources.
Identify high-fit, high-intent accounts based on ICP, firmographic, technographic, behavioral, and engagement data.
Support targeted campaign execution across priority segments, verticals, and account lists.
Work with demand generation and sales teams to turn intent signals into actionable plays, outreach motions, and pipeline opportunities.
Monitor performance of intent-driven campaigns and recommend improvements based on conversion trends.
Reporting, Analytics & Strategy
Build dashboards and recurring reports that track performance across the full marketing funnel, including MQLs, MQAs, SAAs, SQAs, SQOs, pipeline, revenue, CAC, conversion rates, and campaign ROI.
Provide actionable insights to help leadership understand what is working, what is not, and where to invest.
Analyze campaign performance, lead quality, source attribution, funnel velocity, and conversion by segment, channel, and campaign.
Support weekly and monthly GTM reporting for marketing, sales, and executive leadership.
Use data to help shape marketing strategy, budget allocation, audience targeting, and campaign prioritization.
Process, Governance & Optimization
Create scalable processes for campaign setup, tracking, reporting, lead management, and sales follow-up.
Improve marketing-to-sales alignment through clear definitions, SLAs, routing rules, and feedback loops.
Partner with demand generation, sales, RevOps, and leadership to continuously improve funnel performance.
Identify operational gaps and recommend technology, process, or data improvements.
Help standardize reporting and create a single source of truth for marketing performance.