Manager, Sales Enablement and Effectiveness

Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data-as-a-Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways. We are a dynamic and fast-growing company seeking passionate and innovative individuals to join our team!

The Manager, Sales Enablement and Effectiveness is a hands-on individual contributor responsible for building, executing, and continuously improving the programs, processes, and tools that support the sales organization. This role is focused on making selling easier, more consistent, and more predictable while improving onboarding, training, and day-to-day sales execution.

Working closely with the Vice President of Sales Operations and Go to Market Strategy, this individual supports the execution of sales strategy by optimizing workflows, driving technology adoption, and delivering practical, real-world training. The role partners cross-functionally with Sales, Marketing, Product Marketing, Business Systems, and Finance to ensure the sales team has the structure, insights, and resources needed to perform at a high level.

This is a high-impact builder role designed for someone who thrives on solving problems, creating scalable solutions, and driving measurable improvements across a growing sales organization.

Key Responsibilities

Sales Process and Workflow Enablement

Identify friction points across the sales lifecycle and redesign or optimize processes from lead handoff through deal close and renewal

Improve win rates, shorten sales cycles, and increase efficiency, consistency, and forecast accuracy

Document, standardize, and maintain sales processes and best practices

Support adoption across brand, agency, and political sales teams

Training and Onboarding

Design and execute a comprehensive sales onboarding program to accelerate time-to-productivity

Create and deliver ongoing training focused on product knowledge, messaging, competitive positioning, and selling skills

Partner with Product Marketing and Sales Leadership to ensure training reflects real-world selling scenarios

Sales Technology and Tools

Support the effectiveness of the sales technology stack, including Salesforce, Mindtickle, PeopleAI, and related platforms

Identify gaps and implement enhancements across enablement, forecasting, and conversation intelligence tools

Partner with Sales Operations and Business Systems to improve usability, drive adoption, and ensure tools increase productivity

Support technology integrations and optimizations that contribute to revenue growth

Sales Programs and Execution

Support planning and execution of key sales programs and events, including Sales Kickoff and Quarterly Business Reviews

Help lead strategic initiatives from concept through implementation, including defining objectives, success metrics, and follow-through plans

Cross-Functional Collaboration

Partner with Sales, Marketing, Product Marketing, Business Systems, and Finance to align enablement efforts with business priorities

Gather field feedback and translate it into practical improvements across tools, processes, and training

Data and Performance Insights

Leverage data and analytics to measure sales execution and team performance

Track and analyze enablement metrics such as onboarding effectiveness, tool adoption, training completion, and process improvements

Share insights with sales leadership to inform decisions and prioritize future initiatives

Qualifications Experience Requirements

4+ years of experience in sales enablement, sales operations, or a related go-to-market function

Direct experience supporting B2B SaaS sales teams, preferably in a data or analytics environment

Strong understanding of B2B SaaS sales processes, methodologies, and support requirements

Proven ability to design and implement scalable processes that improve sales effectiveness and efficiency

Demonstrated experience implementing AI tools in sales environments with measurable results

Proficiency with modern AI tools (LLMs, sales intelligence platforms, etc.), including Claude (Projects, custom instructions, skill building, prompt engineering preferred)

Hands-on experience with Salesforce, Gong, Outreach, Mindtickle, Clari, People.ai, and similar systems

Experience leading technology implementation projects and system integrations preferred

Bachelor’s degree required; Master’s degree preferred

Personal Success Characteristics

Builder mindset with a bias toward action and continuous improvement

Exceptional problem-solving ability with a talent for simplifying complexity

Strong communicator who can effectively engage sales reps, executives, and cross-functional partners

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