Product Marketing Manager

We’re in this for the greater good at ParetoHealth. Our mission is collective greatness, nothing less will do. Our team is a single force united in the drive to transform employee health benefits.

The company was founded in 2011 to help small and medium-sized businesses fight the rising cost of employee health benefits. We blazed the trail with financing innovations that reduce the risks in self-insurance and deliver significant savings—and we continue to lead with a growing ecosystem of partners and world-class cost control solutions.

But success is measured by more than dollars alone and we measure ours by the good that comes from knowing that every client and all their employees can count on effective, affordable healthcare for years to come.

Please note that ParetoHealth does not provide employment visa sponsorship for this position. Candidates must be authorized to work in the United States without sponsorship both now or in the future.

Position Summary:

The Product Marketing Manager – Risk Shield is responsible for executing go-to-market programs that support Pareto's Risk Shield portfolio. This role develops messaging, sales content, customer communications, enablement materials, and growth and retention programs that help commercial teams win new business, strengthen customer relationships, and retain Members.

Reporting to the Director of Product Marketing – Risk Shield, this role serves as a key partner to the Sales and Customer Management teams.

Key Responsibilities:

Support execution of go-to-market initiatives across the Risk Shield portfolio

Develop and maintain sales presentations, playbooks, battlecards, one-pagers, case studies, and customer-facing materials

Create and manage customer communications across implementation, onboarding, renewal, and retention touchpoints

Develop customer proof points, success stories, case studies, and value narratives that support commercial conversations

Partner with Sales and Customer Management teams to support enablement and training initiatives

Maintain and continuously improve sales and enablement content within Seismic and other commercial platforms

Support Consultant First, National, and Member engagement programs through content and program execution

Conduct competitive and market research to support messaging, enablement, and sales strategies

Gather and synthesize field feedback to identify opportunities for improving messaging, content, and customer experience

Partner with Marketing, Product, and Commercial teams to support product launches, campaigns, and GTM programs

Track program performance and provide recommendations for continuous improvement

Leverage AI tools to accelerate content creation, research, enablement, and program execution while maintaining high standards for quality and accuracy

Qualifications / Skills:

Strong writing, communication, and storytelling skills

Ability to translate complex concepts into clear, compelling content

Experience developing sales enablement and customer-facing materials

Strong project management and organizational skills

Ability to manage multiple projects and stakeholders simultaneously

Strong collaboration skills and comfort working across cross-functional teams

Analytical mindset with the ability to turn insights into action

Proficiency with presentation development and content management tools

Proficiency with AI-powered productivity, research, and content development tools, with demonstrated ability to incorporate them into day-to-day workflows

Curiosity and aptitude for identifying new AI use cases that improve quality, speed, and efficiency

Minimum Requirements:

5-8 years of experience in Product Marketing, Marketing, Sales Enablement, Communications, Product Management, or related fields

Experience supporting B2B sales organizations preferred

Experience creating customer-facing and sales-facing content

Healthcare, employee benefits, insurance, financial services, or other highly regulated industry experience preferred

Bachelor's degree required

Perks Benefits:

Fully paid medical, dental, and vision benefits.

Flexible PTO

401k company contribution

Tuition reimbursement

Professional development allowance

Transportation allowance and daily parking reimbursement

Engaging hybrid work environment

We are guided by our values:

Fire in the belly

The drive to learn, to improve, and to deliver outstanding value every day.

See the field

The ability to see the big picture and prepare to meet tomorrow’s needs.

Get it done right

The passion to produce at higher rates and to the highest standards.

For the greater good

A united community creating better health benefit solutions for all.

Please note that any communication from our recruiters and hiring managers at ParetoHealth about a job opportunity will only be made by a ParetoHealth employee with an @paretohealth.com address. ParetoHealth does not conduct text message or chat-based interviews. Any other email a…