Senior Product Marketing Manager

Overview

At Brooklinen, we’re building the future of comfort — thoughtfully, ambitiously, and with intention — nurturing our customers, our team, and the work that helps us grow in a way that feels human and sustainable.

Founded in Brooklyn in 2014, Brooklinen has grown into one of the largest soft home essentials brands in the U.S., known for premium quality, thoughtful design, and a deep belief that comfort creates happiness in the home. As the business continues to scale across channels and complexity, we’re entering a new chapter that requires stronger operational infrastructure and clearer enterprise execution.

We’re hiring a Senior Product Marketing Manager to define how our products show up in the market from initial concept through launch and ongoing optimization.

This role sits within Brand and at the intersection of Product, Merchandising, Ecommerce, and Creative, shaping how product truth translates into clear, compelling customer-facing storytelling that drives consideration and supports conversion.

This is not a traditional campaign role. You will focus on defining what we say, why it matters, and how it shows up consistently across channels, partnering closely with Ecommerce, who owns testing and performance outcomes.

What You'll Do

Define Product Positioning Narrative

Establish clear, differentiated positioning across key categories (bedding, bath, etc.)

Translate product features into compelling, customer-first value propositions

Define who each product is for by identifying target customer cohorts and use cases (e.g., hot sleepers, first apartment, luxury upgrader)

Develop cohort-specific messaging and descriptors that make product fit immediately clear to the customer

Build consistent product storytelling frameworks that scale across site, email, paid, and retail

Lead Go-to-Market Strategy

Own GTM strategy for product launches and key commercial moments

Partner with Product and Merchandising to shape how products are brought to market not just when

Ensure launches have clear messaging, audience definition, and success criteria

Drive alignment across teams so launches are executed with clarity and consistency

Shape Product Content Strategy (in partnership with Ecommerce)

Define the messaging and content strategy that powers PDPs and performance channels

Partner with Ecommerce, who owns testing and conversion outcomes, to:

Evolve PDP messaging and product education

Inform testing priorities and hypotheses

Translate performance insights into clearer, more effective storytelling

Leverage Customer Market Insight

Develop a deep understanding of customer motivations, behaviors, and purchase drivers

Analyze competitive positioning and identify opportunities to differentiate

Use insights to inform product messaging, launch strategy, and future opportunities

Drive Cross-Functional Alignment

Act as a connector across Product, Merchandising, Creative, Ecommerce, and Performance teams

Bring structure and clarity to how product stories are developed and executed

Strengthen alignment between product creation, brand expression, and customer demand

What Success Looks Like

Clear, differentiated product narratives that resonate with customers

Consistency in how products are presented across channels

Stronger product consideration and engagement across key categories

A more structured, repeatable GTM approach

Effective partnership with Ecommerce, where messaging and content support improved performance

We're Looking for Someone Who Brings

6–8+ years of product marketing experience (DTC, retail, CPG, or consumer brands)

Experience owning positioning, messaging, and GTM execution

Strong understanding of how product storytelling influences customer behavior

Experience partnering with Ecommerce or Growth teams

Ability to operate both strategically and hands-on in a fast-moving environment

A structured, insight-driven approach to decision-making

Strong cross-functional collaboration and influence skills

How You Work

We care deeply about how work gets done — not just outcomes, but the approach. People who thrive at Brooklinen tend to:

Communicate with clarity and intention

Focus on what matters most without unnecessary complexity

Bring structure to ambiguity and create direction where it doesn’t exist

Value partnership over ego and work collaboratively across teams

Balance thoughtful strategy with strong execution

Take ownership and follow through on commitments

Contribute to a supportive, inclusive team environment

Compensation

We believe great work deserves thoughtful, competitive rewards.

Base salary range: $108K - $125K (plus equity)

Benefits Perks

• Up to 100% medical, dental, and vision coverage (employee-only) • Fertility family-building support (up to $20,000 lifetime) • 401(k) with a 4% company match • 16 weeks fully paid parental leave • 20 vacation days (25 after 5 years) plus year-round Summer Fridays • Hybrid work schedule with two core in-off…