Social Media Specialist II

The Social Media Specialist II is responsible for executing and managing day-to-day social media operations while serving as a key point of coordination across Creative, Influencer, and Brand teams. This role oversees social workflows, calendar management, and real-time content capture, ensuring streamlined execution and strong alignment across cross-functional teams. The Specialist II ensures content is delivered efficiently, aligned to brand priorities, and optimized for performance across TikTok and Instagram.

What you'll get to do:

Content Planning and Operations

Supports social content planning and execution, ensuring alignment with brand priorities, campaign initiatives, and key storytelling moments

Owns Asana task management for social media, maintaining clear timelines, deliverables, and cross-functional accountability

Supports social calendar coordination, ensuring content is scheduled, prioritized, and ready for publishing across channels

Creative Coordination

Execute briefing of social content needs to the Creative team, ensuring clarity of deliverables, timelines, and platform requirements

Serve as the primary point of contact between Social and Creative teams for all content-related questions and updates

Partner with Creative to ensure social-first considerations are integrated into broader campaign development

Publishing and Channel Execution

Own daily weekday publishing across TikTok and Instagram

Manage every-other-weekend publishing cadence

Ensure all content is scheduled accurately and adheres to platform-specific best practices

Content Capture and Creation

Capture and edit short-form, TikTok-first content during events, photoshoots, and in-the-moment opportunities

Operate effectively in fast-paced, real-time environments, including last-minute athlete or influencer visits to HQ

Deliver timely, on-brand content that aligns with current trends and brand voice

Cross-Functional Coordination

Serve as a primary point of contact for Influencer and Athlete teams regarding social content needs

Manage inbound event and content requests, integrating them into the social calendar and ensuring execution

Facilitate communication across Social, Creative, Influencer, and Brand teams to ensure alignment and efficiency

Trend Monitoring and Insights

Monitor social trends, platform updates, and cultural moments, proactively identifying relevant opportunities for the brand

Surface timely recommendations to inform content development and maintain platform relevance

Who you are:

3+ years of experience in social media, content creation, or a related field

Strong understanding of TikTok and Instagram, including platform trends, formats, and best practices

Experience managing content calendars and project management tools such as Asana

Proven ability to collaborate cross-functionally with creative, marketing, and talent teams

Strong video capture and editing skills, with experience creating short-form, social-first content

Ability to work in fast-paced environments and manage last-minute content opportunities

Excellent organizational skills and attention to detail

Willingness and ability to travel for photoshoots, events, and athlete or influencer activations as needed

Availability to support occasional weekend publishing and real-time content needs outside standard working hours

Our investment in you:

At Vuori, we’re proud to offer the following to our employees:

Health Insurance

Savings and Retirement Plan

Employee Assistance Program

Generous Vuori Discount & Industry Perks

Paid Time Off

Wellness & Fitness benefits

The salary range for this role is $70,000 per year - $85,700 per year.

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

All your information will be kept confidential according to EEO guidelines.

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.