VP, Marketing (Fully Remote)

Who We Are & What We Do:

Branching Minds’ mission is to empower all educators to effectively, efficiently, and equitably support the holistic needs of their students; and to create a path to academic and personal success for every learner. Already supporting over 2,000,000 students across 400+ districts from over 40 states, our vision is to be the most effective national K12 school district solution for achieving high-fidelity MTSS/RTI; consistently demonstrating our ability to save teachers' planning/documenting time, improve outcomes of our students, and eliminate achievement gaps.

We don’t play by the rules of traditional organizations. We get to be innovative in the solutions we develop for our partners and the way we conduct our business for ourselves. Branching Minds is also a Benefit Corporation. We prioritize mission alongside profit. We embrace self-management, transparency, collaboration, initiative, and making a difference in the world.

If using innovation to reimagine education in service of equity energizes you -- join our team!

The Calling:

The VP of Marketing is a senior leadership role on the Revenue Team and is responsible for driving brand awareness, demand generation, and revenue growth. Reporting to the CRO, you will own the full marketing function — from strategy and messaging to team leadership and execution. This is an opportunity to build a high-impact marketing engine at a mission-driven company with meaningful market traction.

What You Will Achieve:

Marketing Strategy

Own a marketing strategy that directly accelerates growth — one that connects brand positioning, buyer education, and pipeline growth into a coherent, measurable system.

Give Branching Minds a clear, consistent voice in the market: a narrative that resonates with district leaders, stands apart from competitors, and holds up across every channel and audience.

Equip the whole organization to communicate consistently — keeping Sales, CS, and Product aligned on messaging and confident in how they tell the Branching Minds story.

Partner closely with Revenue Operations to build a strong marketing data and analytics foundation, track performance against revenue goals, identify what’s working, and reallocate quickly when it isn’t.

Optimize the channel mix to increase customer lifetime value and reduce acquisition costs over time — and bring a rigorous, test-and-learn mindset to any new channel investment.

Stay ahead of the market so Branching Minds leads conversations rather than reacts to them — monitoring competitive moves, policy shifts, and buyer trends that shape the MTSS landscape.

Stay deeply curious about buyer behavior — using research, data, and direct feedback from the field to build campaigns and content that actually resonate with district leaders.

Demand Generation

Build a pipeline engine that sales can rely on — consistent, high-quality lead flow from multi-channel campaigns that reach the right buyers at the right moment.

Build a true partnership with Sales: align on lead quality standards, set shared pipeline targets, and create feedback loops that make both teams sharper over time.

Grow revenue from existing customers, not just new ones — by identifying cross-sell and expansion opportunities and building campaigns that drive them.

Equip the revenue team to win more deals: develop sales enablement content, tools, and programs that shorten sales cycles and increase conversion rates.

Ensure every touchpoint — ad, email, event, or conversation — reflects a unified brand and message that builds trust with buyers over time.

Make Branching Minds owned events experiences that strengthen community, showcases impact, and generate real pipeline.

Partner & Customer Marketing

Deepen relationships with existing partners and districts through marketing programs that add value, reinforce impact, and drive renewal.

Launch new products and features with impact: partner with Sales, CS, Finance, Product and Learning Science to craft go-to-market plans that turn genuine excitement into adoption and long-term usage..

Turn satisfied customers into a growth channel — build an advocacy program that transforms district champions into credible, visible voices for Branching Minds.

Establish Branching Minds as the undisputed authority on MTSS: develop thought leadership, research, and content that shapes how the field thinks about student support.

Team Leadership & Operations

Build a team that delivers outsized impact — creative, data-driven marketers who are deeply motivated by the mission and grow into leaders in their own right.

Make HubSpot a genuine competitive advantage — building the architecture, workflows, and training that allow both marketing and sales to operate from clean, reliable data.

Turn the Branching Minds website into a top-performing demand channel, continuously improving conversion, content, and user experience.

Create operational clarity for the team: a prioritization process, asset pipeline, and communi…