Director, Communications and Marketing

Organization Description

Vital Voices Global Partnership is a leading international non-profit organization. We invest in women leaders who are tackling the world’s greatest challenges – from gender-based violence to the climate crisis, economic inequities, and more. We are “venture catalysts,” identifying leaders with a daring vision for change and partnering with them to make that vision a reality. What sets Vital Voices apart is that we make long-term, holistic investments in leaders with bold ideas for change — providing them connections, capacity, a network of their peers, financial support, and visibility for their work. We have provided early support for leaders who went on to become Nobel Peace Laureates, US Youth Poet Laureates, Prime Ministers, award winning innovators and breakthrough social entrepreneurs. Over the past 27 years, we have directly invested in more than 47,000 change-makers across 188 countries, who in turn have improved the lives of millions of people in their communities and countries.

Vital Voices’ staff is headquartered in Washington, DC. In the coming years we have a bold vision to dramatically scale our impact. In early 2022, we opened the first ever Global Headquarters for Women’s Leadership, a 30,000+ sq. ft. historic building just blocks from the White House on 16th Street. It is a hub of activity, events, and collaborations — bringing together women leaders and their allies to tackle the world’s greatest challenges.

Mission

Vital Voices invests in women leaders taking on the world’s greatest challenges and accelerates collective action towards an equitable and sustainable world.

Summary

The Director of Communications Marketing will work directly under the supervision and guidance of the Chief External Relations Officer. The Director will lead the development and execution of an integrated communications and marketing strategy to expand Vital Voices’ global brand, audience, and impact in alignment with our 2030 goals. This role will oversee content across all channels, including media, digital campaigns, email marketing, and events, working cross functionally to support Development, Events, and Programmatic teams. This position is based in Washington, DC with the option of a hybrid work schedule. We are not accepting remote candidates at this time.

Additional responsibilities include:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Own and optimize the Vital Voices’ newsletter and email marketing strategy, including lifecycle campaigns such as donor journeys, event promotions, an d newsletter growth. F urther define and refine the voice of Vital Voices while incorporating the stories of n etwork leaders into content

Build innovative partnerships with prominent leaders, corporations, campaigns and individuals to expand brand awareness

Collaborate with the Events and Development teams to maximize the impact and reach of both VVHQ and external event s . Build and optimize marketing funnels that support fundraising, events and programmatic goals

Support digital fundraising and donor acquisition strategies in collaboration with the Development team

Build and manage multi-channel campaign calendars aligned with organizational priorities, including events, programs, and fundraising

Establish KPI’s and use analytics tools to track and evaluate campaign performance

Ghost write for Vital Voices leaders network leaders. Pitch Vital Voices pieces on key topics to press and media

Curate and manage the podcast series, including selecting relevant topics, scheduling guest speakers, and ensuring high-quality production and publication

Produce and manage the Vital Voices Live Podcast

Strengthen our earned media efforts to enhance Vital Voices’ visibility and credibility through strategic, non-paid promotional activities, including press releases, media outreach, and cultivating relationships with journalists and influencers

Lead content marketing strategy, ensuring alignment across email, social, and web to support audience growth

Other duties as assigned.

Professional Qualifications:

Bachelor’s degree in a related field preferred, plus  8-12 years of relevant work experience required

Strong demonstrated experience in global women’s issues, refugee issues, and human rights strongly preferred

Demonstrated experience writing nuanced press releases, op-eds, newsletters/blogs, speeches, and organizational statements

Demonstrated experience leading digital marketing campaigns with an understanding of ana lytics and performance

Previous experience managing CRM systems and campaign tools and platforms

Excellent oral and written communications skills in English

Experience managing communications channels surrounding global issues with diverse audiences

Ability to prioritize tasks, swiftly shift priorities, and work in a dynamic environment with tight deadlines

Ability to work independently a…