Director, Product Marketing

Pelago is the leading specialty substance use care provider, built on the belief that effective treatment means matching care intensity to what each member actually needs rather than defaulting to the most expensive intervention. Our programs guide members through every stage of the substance use spectrum, from unhealthy habits to active use disorders, delivering personalized treatment for tobacco, alcohol, opioid, cannabis, and stimulant use based on individual health, habits, genetics, and goals.

With Sona, our voice-first AI Mental Health Specialist, Pelago now applies that same clinically-driven model to mental health, pairing deep clinical expertise with technology to expand access without compromising care quality. We believe technology should make clinical care more precise and more human, not replace the judgment behind it.

Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members better manage their substance use. If you're passionate about AI and making an impact on the health of others, join us and make it happen!

Overview of the Role:

Pelago is looking for a strategic and hands-on Director of Product Marketing to own the connective tissue between product and our commercial teams. This person will be one of Pelago’s leading storytellers, responsible for defining how Pelago’s solutions are positioned in the market and ensuring our sales, partnerships, and customer teams have the narratives, tools, and insights they need to win.

This role sits at the center of product, marketing, and revenue — translating clinical innovation and product capabilities into clear stories that resonate with employers, health plans, and consultants. You’ll partner closely with Product, Sales, Clinical, and Marketing leaders to shape our product narrative, support launches, and maintain strong competitive intelligence. The right person for this role understands that great product marketing blends analytical rigor, storytelling, and strong commercial instincts — and knows how to balance AI-enabled efficiency with human judgment when developing insights, messaging, and enablement.

This is a hybrid role with a high-collaboration rhythm (4 days/week in our NYC office).

In this role you will:

Own Product Positioning Narrative

Define positioning and messaging for Pelago’s solutions and new product capabilities.

Translate complex clinical and product innovation into clear value propositions.

Develop messaging frameworks and narrative arcs that help buyers understand Pelago’s differentiated value.

Lead Product Launch Go-to-Market

Partner with Product and Commercial leaders to plan and execute launches for new features and offerings.

Ensure GTM teams have the messaging, assets, and enablement required for successful launches.

Align product storytelling across sales materials, campaigns, and partner communications.

Enable Sales Partnerships

Build and maintain core sales enablement materials including pitch decks, battlecards, messaging guides, and product briefs.

Equip Sales, BDR, Partnerships, and Customer Success teams with tools that strengthen commercial conversations.

Own identification of strategic gaps in commercial narrative and enablement and redesign where necessary.

Own and Scale Competitive Intelligence

Monitor the behavioral health, digital health, and employer benefits markets.

Develop competitive battlecards and insights that help Pelago stand out in buyer conversations.

Surface trends and insights that inform both product strategy and marketing narrative.

Act as Product–Commercial Connective Tissue

Lead complex cross-functional decisions on product story and market positioning, setting clear tradeoffs across Product, Clinical, and Commercial when priorities conflict.

Bring customer and market insights back into product conversations.

Help ensure internal teams have a consistent understanding of Pelago’s value proposition.

Set the standard for product marketing craft at Pelago and mentor others across marketing and commercial teams on positioning, storytelling, and enablement practice.

Apply AI Thoughtfully

Systematize AI-forward practice across the product marketing function, building repeatable workflows for research, synthesis, and content development that other team members adopt, not just personal use of AI tools.

Balance automation with human judgment and taste to ensure messaging remains thoughtful, credible, and differentiated.

The background we are looking for:

8–12 years of experience in product marketing, strategy, or go-to-market roles.

Experience building positioning, messaging frameworks, and sales enablement materials.

Strong storytelling skills and ability to translate complex ideas into clear narratives.

Experience developing competitive intelligence and market insights.

Comfort working cross-functionally with product, clinical, and commercial teams.

Proficient in Google Slides / PowerPoint.

Experience…