Vice President of Marketing and Sales

ABOUT US:

We are a nationally ranked, safety-focused, and talent-driven organization focused on delivering project management services through tailored delivery models. Our strength is our ability to match a delivery model to specific project needs, making the construction process feel easy.

Our foundation is built on our people, culture, and values. Our teammates come first. We support each other through successes and failures and respect each other's ideas and opinions. We are a people-first company. We know there is always a way to do it better, so we seek and nurture curious minds with a desire to solve problems and move forward by being creative and curious together. We celebrate each other's successes and acknowledge hard work because we know our people are the backbone of our success. #StrongerTogether!

Leading with safety is our No. 1 priority. We believe it is a fundamental human right to have a safe workplace, so we dedicate ourselves to creating safe environments for our people and everyone we do business with.

In addition to a positive atmosphere, a happy, healthy, and supportive work environment is especially important. Upon joining CSM Group, we will provide you with a robust onboarding program to expose you to broad aspects of the organization by meeting with operations, business leaders, and peers to better understand how we operate.

SUMMARY:

This role is the strategic and data-driven head of Marketing & Sales, responsible for developing and executing the company’s go ‑ to ‑ market strategy to drive revenue growth, brand strength and market expansion. You lead both the marketing and sales functions, ensuring alignment across the full client journey—from brand awareness and demand generation to customer acquisition and retention. The ideal candidate combines strategic vision with hands ‑ on execution and excels at building scalable systems, teams, and processes.

This is a full-time FLSA-exempt position. It requires at least 40 hours per week, with the ability to work more if necessary.

INDUSTRY: Marketing and Sales within the Construction Industry

ESSENTIAL DUTIES & RESPONSIBILITIES:

Strategic Leadership

Develop and execute a unified marketing and sales strategy aligned with company goals, including a mapping plan for national brand awareness and sales focus.

Establish annual and quarterly revenue, pipeline, and performance targets.

Build, refine and own the company’s go‑to‑market strategy, including segmentation, positioning, and messaging, in conjunction with organizational executive leaders.

Evaluate market trends, customer insights, and competitor activity to shape strategy.

Marketing Leadership

Oversee all brand, communications, digital and demand generation activities.

Manage and innovate company website to ensure content attracts client attention and maximizes our brand, core values and results.

Lead development of marketing campaigns that increase visibility and drive qualified leads.

Manage content strategy, including thought leadership, social media, web presence and PR.

Owns internal communication platform ( The Toolbox ), ensuring organized features and appropriate content.

Optimize marketing funnels to maximize conversion rates and ROI.

Build and track metrics for brand awareness, lead generation, and MQL-to-SQL conversions.

Sales Leadership

Lead the sales team in achieving revenue growth and pipeline targets.

Build and refine the sales process, including territory planning, forecasting and pipeline management.

Develop sales playbooks, scripts and enablement tools to attract clients in our target areas of growth.

Recruit, coach and mentor high performing sales professionals.

Establish KPIs for sales performance, productivity, brand awareness and accountability locally and nationally and hold team accountable to results.

Cross-Functional Collaboration

Partner with business unit leaders, Finance, Operations, IT and People Operations to ensure alignment on pricing, product positioning, branding, communications and resource planning.

Work closely with People Operations on team structure, performance management, communications, and pursuit talent development plans.

Collaborate with execution leaders to improve client retention and coordinate and train on upselling strategies.

Implement scalable systems and technology across our footprint, including marketing automation, analytics and reporting of KPIs.

Team & Organizational Development

Build and lead a high-performing marketing and sales team, supporting philanthropy/community relations and communication across the organization.

Develop team of engaged and synergized direct and indirect reports, providing regular 1:1 connections, goals, accountability career pathing, development, training and coaching.

Foster a culture focused on positivity, partnership, accountability, innovation, experimentation and continuous improvement.

Budget & Resource Management

Own the budget for marketing and sales, ensuring efficient …