Creator Programming Coordinator (CONTRACT)
Sonyinteractiveentertainmentglobal · United States, San Diego, CA · Posted Jul 6, 2026
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Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
This position is for temporary engagement through our staffing partner, Yoh Enterprise Solutions. Candidates must be authorized to work in the United States for this position.
Coordinate MLB The Show’s Influencer, Content Creator, Esports, UGC Creator relationships and initiatives
Overview
San Diego Studio, maker of MLB The Show, is looking to add a Creator Programming Coordinator to our All-Star line-up.
We are looking for a Creator Programming Coordinator to join our award-winning team. As part of our team, you will have the opportunity to work with some of the most respected developers in the industry, most enthusiastic community members, and on some of the most exciting AAA games for PlayStation. In this role, the Creator Programming Coordinator will be intricate in Content Creator, Esports, Influencer, UGC Content programs. With community satisfaction as the priority, creativity and organization will be the keys to success.
You will bring passion to the role of Creator Programming Coordinator, collaborating with our community experience and game development teams, organizing sonically rich content that pushes the industry quality bar.
Responsibilities
Be an integral part of a team that advocates maintains the vision on behalf of all Creator programming, ensuring development priorities are informed based on this input
Communicate directly with different types of Creators, building strong relationships and maintaining a visible external presence through all internal/external verified communication channels
Develop guidelines and expectations for different program collaborations in coordination with our Partnership Marketing team
Project manage (creating, planning, supporting, and executing) various Creator initiatives, programs, and events, including identifying new communities for relationship expansion
Lead proposals, define goals set standards for Creators/Esports Ambassadors, helping to support who becomes part of the programming and maintaining those relationships guidelines
Collaborate with the studio and content creators to facilitate content production
Overseeing Data Analytics for Creator Programming activations, statistics and report results
Build rapport, communicate, monitor, and acknowledge community efforts build trust through transparency with our Creators
Manage calendars and priorities, share calendars across cross-functional teams, and schedule resources for the different Creator Programs
Work with Sony relevant teams to vet, collaborate, involve, and plan for Creators throughout Social Marketing strategies
Discover develop new Influencer talent that are as diverse as our player base
Create and maintain assets, media kit, and messaging for Creators to utilize
Understand and advocate for our Esports program support the evolution of the sport
Manage cross-team relationships, cross-team meetings, task list/deliverables, and documentation as it pertains to Creator initiatives
Learn new trends test new tactics to improve our practices
Requirements
Two or more years of experience managing different types of Creators or third-party partnerships
A passion for video games and gaming communities
A fan of baseball who can talk to and understand other baseball fans
Experience and interest in Esports programming
Strong communication skills required
Interpersonal skills – Friendliness, diplomacy, and ability to work as a team for mutual benefit
Understanding the day-to-day needs, emotions, and motivations of our Creators
Must solve routine problems effectively and react with appropriate urgency and level-headedness to situations and events that require quick response or turnaround
Organized and self-motivated
Familiarity of corporate operations, approvals, and brand safety
Must be able to define and execute event and promotions strategies in relation to Creators
Experience with effectively allocating resources to ensure completion of plans
Bachelor's Degree in Communications, Marketing, Journalism, Business, or related fields or equivalent work experience
At SIE, working with our partners, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that th…