Engagement Marketing Manager - Banking & Loyalty

Block is one company built from many blocks, all united by the same purpose of economic empowerment. The blocks that form our foundational teams — People, Finance, Counsel, Hardware, Information Security, Platform Infrastructure Engineering, and more — provide support and guidance at the corporate level. They work across business groups and around the globe, spanning time zones and disciplines to develop inclusive People policies, forecast finances, give legal counsel, safeguard systems, nurture new initiatives, and more. Every challenge creates possibilities, and we need different perspectives to see them all. Bring yours to Block.

The Cash App Engagement Marketing team builds deep, personalized relationships with our customers across their entire lifecycle, from sign-up through long-term habituation. We operate at the intersection of growth strategy, lifecycle execution, and product. Our work directly shapes how millions of customers discover Cash App, build daily habits with the product, and grow with us over time.

We're looking for an Engagement Marketing Manager focused on deepening customer engagement across our ecosystem of products and driving banking adoption. This isn't a traditional lifecycle marketing role. It's about designing and owning the multi-quarter programs that decide whether millions of customers go deeper with Cash App: a modern loyalty program, the benefit-messaging systems that tie our spending, savings, and lending products into one coherent customer story, and the broader portfolio of incentives and offers that bring customers further into our banking products. These are strategic, multi-quarter bets, and this role owns the marketing strategy behind them.

The shape of engagement marketing is changing fast. Personalization, AI decisioning, and in-app surfaces are reshaping how the work gets done, and this role sits at the front of that change, with the strategic surface area to define what next-generation customer programs look like in this new era.

We're especially interested in people who've driven growth for banking, card, or other financial services products. What matters most is the ability to think in programs and frameworks, the customer instinct to design something that genuinely deepens engagement, and the analytical rigor to size opportunities and prove impact.

What's Unique About This Role

You'll lead the marketing strategy for one of Cash App's most important growth motions: deepening engagement across our products and accelerating adoption of our banking products.

You'll build programs, not journeys. The work is multi-quarter, with bets where impact compounds over time.

You'll pull on every lever we have, including benefit messaging, banking incentives, threshold mechanics, contextual triggers, and offers we shape in partnership with Product. When an existing lever doesn't fit, you'll create a new one.

You'll help define what engagement marketing looks like when comms decisioning is increasingly AI-driven. Your programs both feed the AI and automation stack we're building and the AI and automation stack we're building shapes them.

You Will

Own the marketing strategy and outcomes for deepening engagement across our products and driving banking adoption, end-to-end. Define the opportunity landscape, design the strategy, and deliver against measurable business impact across retention and gross profit

Design and run multi-quarter programs, including the benefit-messaging systems that connect our spending, savings, and lending products, and the portfolio of incentives that compound customer value

Partner with Product on offers, eligibility-based prompts, and other levers where execution lives across teams. Bring the marketing lens and strategic framing to that work, even when you don't directly own the surface

Build an opportunity framework for your area: eligible audiences, threshold cohorts, benefit-by-benefit sizing, contextual trigger mapping

Run rigorous experimentation across the highest-leverage levers (audience segmentation, threshold messaging, benefit positioning, incentive design) and apply insights systematically across the program portfolio

Self-serve performance analysis: sizing programs, building impact models, and diagnosing what's working without reliance on dedicated analytical partners. Data modeling intuition and opportunity sizing are core to this role

Push the frontier on AI decisioning and automation, and help define how customer programs evolve as AI moves further into the comms decisioning layer

Influence cross-functional strategy across Product, Analytics, Martech, Creative, and Brand, operating as a true peer of these teams, not a downstream of them. Own the marketing point-of-view across the entire product deepening and banking adoption portfolio

You Have

5+ years of experience in lifecycle marketing, CRM, growth marketing, growth strategy, business operations, loyalty / rewards programs, or a consumer-facing analytical role …