Social Media Manager

POSITION SUMMARY

The Social Media Manager is responsible for building and growing ProCaps Laboratories’ organic social media presence and supporting paid social execution across Instagram and Facebook. This is a foundational role — the first dedicated social hire — and is expected to establish content rhythms, community engagement practices, reporting frameworks, and the systems needed to scale ProCaps’ social channels over time.

The ideal candidate is a hands-on executor who writes well, understands brand voice, and can direct creative teams to produce content that performs. They are comfortable managing community engagement, reading performance data, creating content when needed, and coordinating closely with the DTC & Performance Marketing Manager on paid social execution. As the brand grows into TikTok, Reddit, YouTube, and LinkedIn, this person will help evaluate, prioritize, and lead that expansion.