Head of Demand Generation & Growth Marketing

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu , founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

We’re seeking a Head of Growth Demand Generation , reporting to the CMO, to own and accelerate the company’s customer acquisition, conversion, and expansion efforts across digital, product, and automated channels. This leader will architect and execute a holistic growth strategy that unifies performance marketing, website optimization, demand generation campaigns, product growth, and lifecycle automation, ensuring every initiative drives measurable, efficient growth.

The ideal candidate will combine creative experimentation with deep analytical rigor, building the systems, team, and processes that scale Cresta’s growth engine.

RESPONSIBILITIES

Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, product-led initiatives, and, really, anything else you can come up with, to drive qualified pipeline and revenue

Lead and optimize growth marketing across channels with a focus on efficiency, scalability, and ROI

Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience

Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic

Create demand generation campaigns that shape the markets thinking about Cresta

Implement a robust experimentation framework for A/B testing and new channel evaluation

Collaborate cross functionally with Product, Product Marketing, RevOps and Sales to ensure channel strategies are aligned to audience segments and pipeline goals

Manage agency and vendor relationships to ensure alignment and quality

Build, mentor and grow a high-performing team

Partner with RevOps to evaluate, implement and optimize the growth marketing tech stack, driving better data visibility, automation and performance measurement

QUALIFICATIONS

Bachelor’s degree in Computer Science, Marketing, Business or related field; MBA or advanced degree a plus

7+ years in of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role

Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels

Experience working with enterprise buyer journeys and ABM motions

Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau

Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity

Collaborative, growth-oriented leader with experience managing internal teams and agencies

PREFERRED QUALIFICATIONS

Proven success leading marketing initiatives across multiple countries or regions

Industry-specific campaign expertise

PERKS BENEFITS

Medical, dental, and vision plans that are designed to fit you and your family’s needs

Flexible vacation time to promote a healthy work-life blend

Paid parental leave to support you and your family

Monthly Gym Phone allowance

Work from home office stipend to help you succeed in a remote environment

Lunches and dinners included for in-office employees via Grubhub

Compensation at Cresta:

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

Compensation for this position includes a Base, Bonus + Equity.

OTE Range: $280k-$330k

Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details. In addition, total compensation includes a comprehensive benefits package for you and your family.

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