Sr Brand Strategy & Marketing Associate

The Opportunity:

The Senior Associate, Brand Strategy & Marketing will support the execution of a social-first brand strategy, helping bring the brand to life across social platforms, communities, and culture. This role partners closely with Brand Strategy & Marketing leadership to execute campaigns, identify emerging opportunities, and ensure the brand is engaging audiences in meaningful and relevant ways.

This individual will contribute to the development and activation of social and integrated marketing programs, translating strategic direction into platform-native content, creator collaborations, and community engagement initiatives. They will bring a strong understanding of social media, digital culture, and consumer behavior, while supporting campaign planning, execution, and performance analysis.

The Senior Associate will play a hands-on role in day-to-day social activation, coordinating with cross-functional teams and agency partners to deliver impactful work. They will help monitor trends, support campaign execution, track results, and identify opportunities to optimize performance and audience engagement.

A highly organized and collaborative team member, this individual is eager to learn, comfortable managing multiple priorities, and passionate about culture, storytelling, and social media.

What Your Impact Will Be:

Social & Brand Strategy Support

Support the execution of social-first brand strategies across key social and digital platforms

Monitor social trends, cultural conversations, creator activity, and emerging platform behaviors to identify opportunities for the brand

Contribute ideas and recommendations that support the brand's voice, storytelling, and audience engagement objectives

Help maintain social content calendars, campaign trackers, and planning tools

Support the implementation of social and content guidelines across activations

Collaborate with Toy, Franchise, Studio, and Marketing teams to ensure social considerations are incorporated into key initiatives

Assist with gathering insights and competitive analyses to inform planning and content development

Social Activation & Execution

Execute social campaigns and activations from briefing through launch and post-campaign reporting

Capture, develop, and produce social-first content for organic and paid campaigns

Support product seeding programs through sample coordination, shipment tracking, creator communications, and user-generated content (UGC) collection and curation

Support always-on social programming and tentpole marketing initiatives

Assist with influencer and creator program coordination, including research, outreach support, briefing logistics, content tracking, and reporting

Coordinate with creative, production, and agency partners to ensure timely delivery of social-first content and assets

Support community engagement initiatives and social participation opportunities

Help manage campaign timelines, approvals, and cross-functional communication

Partner with regional teams to support localization and implementation of global social initiatives

Performance & Optimization

Monitor and report on social KPIs, including engagement, reach, video views, sentiment, and creator performance

Compile campaign results and contribute insights for optimization and future planning

Support social listening efforts to identify audience trends, opportunities, and potential issues

Assist in maintaining reporting dashboards and performance tracking tools

Recommend content and platform optimizations based on campaign learnings and audience behavior

What We’re Looking For:

3+ years of experience in marketing, social media, digital marketing, influencer marketing, or a related field

Experience supporting and executing social media campaigns across multiple platforms

Strong knowledge of social platforms including TikTok, Instagram, YouTube, Facebook, and emerging channels

Familiarity with creator and influencer marketing programs

Understanding of social media metrics, analytics, and performance reporting

Ability to identify trends and translate insights into actionable recommendations

Strong project management, organizational, and prioritization skills

Excellent communication and collaboration skills with the ability to work effectively across teams and agency partners

Detail-oriented with strong follow-through and execution capabilities

Curious, proactive, and adaptable in a fast-paced environment

Passion for culture, entertainment, storytelling, and emerging digital trends

Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement…