Social Media Manager

Schumacher Co. is an innovative interior design company that is disrupting the $150 billion-dollar global interior design industry. We are a technological leader on the design frontier, constantly pushing boundaries and striving for excellence. With over 500+ employees and growing, we are driven by a shared belief that design transforms life. We are dedicated to the mission of helping our customers “celebrate the feeling of home”. Schumacher designs and produces some of the most beautiful fabrics, wallcoverings, trims, furniture, and accessories in the world. Our portfolio of products is broad, but they are united by a passion for design, a thirst for what is next, an appreciation for what’s come before, a drive to make our products with enormous care and attention for detail. Schumacher is a globally recognized company with a myriad of showrooms both domestically and internationally.

Our competitive advantage in the industry is people. We believe that our employees are our most valuable asset. F. Schumacher Co is deeply anchored in our company core values which are as follows:

Preserve The Entrepreneurial Spirit

Take Ownership Accountability

Be Solutions-Oriented

Demonstrate Courage

Practice Adaptability

Embrace Collaboration

We empower our employees to live these values daily because we understand how it will positively impact the customer journey. F. Schumacher Co., also known as FSCO, is the parent company to many brands within our portfolio.

Role Overview

We are seeking a strategic and creatively driven Social Media Manager to lead multi-platform storytelling across Instagram, TikTok, YouTube, LinkedIn, and Pinterest. This role will translate our luxury brand’s heritage, aesthetic, and evolving market positioning into compelling digital narratives that deepen consumer understanding, drive engagement, and strengthen long-term brand equity.

The ideal candidate is equal parts strategist, storyteller, and performance analyst; someone who understands how to elevate a design-driven brand while delivering measurable growth. They should have the drive and energy to stay ahead of the pack in all facets of social media a nd beyond, with am ability to generate ideas and experiment fearlessly.

Key Responsibilities:

Strategy Execution

Lead multi-platform social strategy, developing cohesive frameworks that translate brand identity into platform-native content

Shape and execute monthly editorial calendars aligned with product launches, partnerships, seasonal moments, and broader marketing initiatives

Partner cross-functionally with creative, PR, marketing, and design teams to ensure cohesive campaign storytelling across channels

Source and curate on-brand and product-filled content from internal teams, external partners, clients, and media

Develop and maintain a distinct, cohesive brand voice across channels, ensuring all messaging reflects heritage, tone, and evolving market positioning while driving meaningful engagement

Content Development Production

Assist in producing high-impact video content from home tours and collection launches to partnership campaigns

Concept and activate innovative, platform-native marketing approaches for collection launches, transforming traditional product drops into immersive, story-driven digital moments

Assist in cutting up YouTube videos alongside our Video Content Producer for Schumacher IG, YouTube shorts, etc.

Performance Optimization

Analyze platform performance and audience behavior using native analytics and third- party tools

Deliver monthly reporting inclusive of insights, learnings, and forward-looking optimization strategies

Drive measurable growth through performance-informed content refinement, consistently surpassing prior benchmarks on all channels.

Qualifications

2+ years experience leading multi-platform social strategy for a luxury, lifestyle, or design-forward brand

Demonstrated ability to drive measurable audience growth and organic reach

Experience producing high-quality video and visual content

Deep understanding of platform-specific strategy, particularly across Instagram, TikTok, and emerging social channels

Strong cross-functional collaboration and communication skills

Analytical mindset with the ability to translate data into strategic direction

Preferred Skills

Knowledge of video-editing and production

Strong interest and understanding of interior design

Discerning eye for Photograph

Benefits Package

Your well-being is our top priority. Our benefits and total compensation are designed for the whole person, caring for both you and your family.

Wealth Benefits:

Competitive Salary

Corporate Annual Profit Sharing

401K Plan

Health Benefits:

Dental Coverage

Medical Coverage

Prescription Drug Plan

Vision Coverage

Health Savings Account (HSA)

TELADOC

Other Benefits:

20 Paid Time Off (PTO)

10 Company Holidays

Bereavement Leave

Life Insurance

Flexible Spending Accounts (FSA)

AFLAC Plans (Accident and Critica…