Social Media and PR Manager - MLOA coverage 6-month temporary position

Position Summary :

We are seeking a high-impact, hands-on Social Media & PR Manager to lead how Cuisinart shows up across organic social, influencer marketing, and earned media.

This role sits at the intersection of brand storytelling, culture, and commerce , responsible for translating product innovation and key business moments into compelling narratives that drive engagement, visibility, and conversion .

You will lead day-to-day execution while shaping strategy—partnering across teams and managing agency relationships to deliver seamless, high-performing programs that strengthen brand equity and accelerate growth.

Key Responsibilities :

Social Media Strategy & Execution (Owned Channels)

Lead development and execution of the social content calendar, ensuring alignment with product launches, retail priorities, and seasonal moments

Deliver consistent, premium brand storytelling across platforms, maintaining voice, tone, and visual identity

Drive always-on engagement through community management, partnerships, and recurring activations (e.g., contests, collaborations)

Optimize content effectiveness through strong product linking strategy, informed by distribution, ratings, and reviews

Oversee and approve user-generated content (UGC), ensuring compliance and brand alignment

Influencer & Creator Marketing

Build and execute influencer strategies that amplify priority launches and key commercial initiatives

Identify and activate creators across tiers (macro to niche), ensuring strong audience alignment and content quality

Develop clear campaign briefs with defined deliverables, timelines, and performance KPIs

Lead content review and approvals to ensure accuracy, consistency, and impact

Partner with retail teams (Amazon, Target, Costco) to deploy creator-led programs that support sell-through

Manage influencer product seeding and maintain an organized, scalable content asset library

Public Relations & Earned Media

Lead PR planning and execution, including press releases, media outreach, and product sampling programs

Align PR timing with innovation pipelines, marketing campaigns, and retailer strategies

Identify and activate real-time and cultural opportunities to elevate brand relevance

Oversee product placement opportunities across entertainment and media

Monitor brand sentiment using social listening tools; proactively flag risks and identify opportunities

Support retail media integration by aligning editorial storytelling with key selling periods

Deliver monthly earned media reporting with actionable insights

Cross Functional Leadership & Agency Management

Lead and manage social and PR agencies, ensuring high-quality execution and continuous optimization

Partner closely with Brand, Creative, eCommerce, Trade, and Retail Media teams to deliver integrated programs

Develop clear, compelling presentations showcasing performance, insights, and strategic recommendations

Ensure operational excellence through strong planning, communication, and on-time delivery across initiatives.

What Success Looks Like

Consistent delivery of on-brand, high-performing social and PR programs

Strong creator partnerships that drive both engagement and retail impact

Seamless integration across brand, retail, and media strategies

Elevated brand presence in culture through timely, relevant storytelling

Clear, actionable reporting that demonstrates business impact

Qualifications/skills :

Bachelor’s degree in Marketing, Communications, or related field

5+ years of experience across social media, influencer marketing, and/or public relations

Deep understanding of key platforms (Instagram, TikTok, YouTube, Meta, Reddit) and emerging channels

Proven ability to manage multiple workstreams in a fast-paced environment

Experience leading agencies and working cross-functionally

Strong project management, communication, and storytelling skills

Analytical mindset with a focus on performance and outcomes

Proficiency in Microsoft Office; experience with tools like Sprout Social and Monday.com is a plus

This is a unique opportunity to step into a high-visibility role and help shape how one of the most iconic kitchen brands connects with today’s consumer.

You won’t just execute campaigns, you’ll help define the future of modern, culturally relevant marketing at scale .

Environmental Factors :

Working conditions are normal for an office environment.

Must be able to sit for extended periods of time.

Must be able to use computer keyboard and view a monitor for extended periods of time.

This role requires on-site presence in our Stamford CT location Monday - Thursday.

What we offer :

Comprehensive Medical/Dental/Vision plans

Generous Paid Time Off Programs

Life & Disability Insurance

FSA/HSA/Dependent Care FSA

Paid Parental Leave

401k and company match

EAP & Employee Wellness Programs

Volunteer Days Paid Time Off

Free breakfast and lunch in the Stamford off…