Digital Marketing Website Content Manager (Construction Industry)

The Digital Marketing Website Content Manager will be responsible for planning, creating, managing and optimizing digital content that supports brand positioning, thought leadership, lead generation and client engagement. Working closely with subject matter experts, marketing and business development teams to translate complex technical information into compelling, easy-to-understand, digital content.

Initially, the role will involve working with global and USA marketing and communication teams and external agencies to help deliver US content for the regional website ahead of its launch. You will then be responsible for creating a plan and roadmap to manage a regular pipeline of content for the US website.

*Be advised, in-office working at a T&T office is required two to three days out of the work week.

Key responsibilities:

Content strategy and planning:

Develop and execute website content strategy aligned with broader business and Marcomms strategy for the US.

Identify content opportunities based on client needs, user engagement, industry trends and business priorities

Ensure content supports SEO, LLM, lead generation and thought leadership positioning

Content creation and management:

Create, edit and publish high-quality, high-performing content including: Website pages / landing pages

Insight articles, reports, interviews and thought leadership

Project case studies

Stories related to events, speaking opportunities, sponsorships, awards and external engagement activities by our employees

External email campaigns and client facing-newsletters

Translate technical topics from subject matter experts into client-focused content

Utilize AI content development tools that the business might be piloting, as appropriate for the type of content being developed

Maintain content governance, brand tone of voice, writing guidelines, brand guidelines, etc.

Manage and optimize website content using the Content Management System, and partner platforms like Vimeo and Everviz

SEO and analytics:

Optimize content for search, working with global marketing and communications team and third-party platform such as Semrush and other AI tools

Monitor content performance, provide insightful feedback and use it to inform strategy moving forward

Track KPI performance for the website

Continuously refine content based on data, insights and performance trends

Collaboration and stakeholder management:

Form strong relationships with subject matter expertise to collaborate and drive the content development process

Work closely with the global marketing and communications team and a future network of like-minded digital marketing content managers in various locations across the globe

Manage multiple stakeholders and prioritize requests based on the priorities of the business aligned to business development.

SOX control responsibilities may be part of this role, which are to be adhered to where applicable.

In-office working at a T&T office is required two to three days out of the work week.

Bachelor’s degree in marketing, Market Research, Business, Graphic Design, Communications, or a related field

4-7 years’ experience in digital content, content marketing and B2B marketing

Exceptional writing, editing and storytelling skills

Proven ability to manage multiple fast-paced projects and deadlines

Experience with CMS platforms (Umbraco ideally) and marketing automation tools

Experience with AI content generation and review (desirable)

Understanding of SEO / LLM best practices and content analytics

Ability to collaborate with senior stakeholders and subject matter experts

Experience working within a regional team in conjunction with a global team

Experience working with localized websites that are linked to a global website

Demonstrated understanding of strong visual design principles, with the ability to recognize and evaluate high-quality assets (photography, video, graphics, etc.)

Our inspired people share our vision and mission. We provide a great place to work, where each person has the opportunity and voice to affect change. We want our people to succeed both in work and life. To support this we promote a healthy, productive and flexible working environment that respects work-life balance.

Turner & Townsend is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and actively encourage applications from all sectors of the community.

Turner & Townsend does not accept any speculative or unsolicited CV’s that have been sent to our internal recruitment team or hiring managers from agencies outside of our preferred supplier list. Any speculative or unsolicited CV’s will be treated as a direct application.

It is strictly against Turner & Townsend policy for candidates to pay any fee in relation to our recruitment process. No recruitment agency working with Turner & Townsend will ask candidates to pay a fee at any time.

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