Creative Lead

Job Title: Creative Lead

Location: South Africa

Job Type: Full-Time, Remote

Working Hours: US Hours (9am-5pm EST)

Salary: South African Rand (ZAR)

About the Role

We are looking for a highly creative and passionate Senior Brand Manager to elevate our brand presence and ensure all marketing materials are visually engaging, consistent, and aligned with our brand identity.

This role is ideal for someone with a strong eye for design, branding, and visual storytelling. While you won't be responsible for creating every graphic yourself, you will provide creative direction and collaborate closely with our Graphics Renderer and Marketing Specialist to ensure all advertisements, banners, social media content, and marketing campaigns are polished, impactful, and visually appealing.

You will be responsible for maintaining the overall look and feel of the brand while bringing fresh ideas and creative concepts that enhance our marketing efforts.

Key Responsibilities

Own and maintain the company's visual brand identity across all marketing channels.

Provide creative direction for digital advertisements, banners, landing pages, email campaigns, and social media content.

Collaborate with the Graphics Renderer to ensure designs are visually appealing, modern, and aligned with the brand.

Work alongside the Marketing Specialist to ensure creative assets are effectively implemented across digital platforms.

Review and approve creative content before publication.

Develop creative concepts and campaign ideas that strengthen brand awareness and engagement.

Ensure consistency in colours, typography, imagery, messaging, and overall brand presentation.

Identify opportunities to improve the visual quality and effectiveness of marketing materials.

Stay up to date with design, branding, and digital marketing trends.

Assist in developing and maintaining brand guidelines.

Provide constructive feedback to improve the quality of creative output across the team.