Manager, Content Marketing & Strategy

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

We are seeking a Manager, Content Marketing Strategy to lead a team of content strategists, while serving as a hands-on editorial authority and senior point of contact for mission-critical accounts, and helping shape the future of marketing through applied AI and the evolution of scalable content products and processes within our marketing organization.

This role is ideal for a leader who both enjoys building teams and being hands-on with execution when needed, elevating craft, and is comfortable going down the AI frontier rabbit holes to understand where it does and does not make sense.

What you'll be doing:

Team Leadership, Growth Escalation Oversight

Primary goal: Build and enable a high-performing content team while providing senior-level coverage for high-risk or high-value situations.

Lead, mentor, and develop a team of content strategists and editors across multiple manufacturing and industrial verticals

Set clear standards for content quality, strategic thinking, and client engagement

Serve as the senior escalation point for content-related challenges, delivery risks, or customer concerns

Provide guidance and intervention on mission-critical accounts when the stakes, visibility, or complexity are high

Partner with account leadership, marketing leadership, and operations to ensure alignment and resolution during escalations

Foster a culture of accountability, learning, and calm problem-solving under pressure

Support hiring, onboarding, performance management, and career development

Provide ongoing coaching, feedback, and performance guidance to content team members, balancing quality, efficiency, and professional growth

Success looks like : A confident team that knows when to escalate, trusts leadership support, and consistently delivers high-quality work for even the most demanding accounts.

Content Strategy, Editorial Excellence Client Stewardship

Primary goal: Ensure content excellence and strategic alignment for both core programs and high-visibility customer work.

Serve as the senior editorial authority and final quality bar for flagship content, including whitepapers, ebooks, research reports, and executive thought leadership

Provide direct editorial and strategic involvement for mission-critical customers, especially during launches, repositions, or escalations

Shape content strategies for integrated campaigns, account-based initiatives, and industry-specific programs

Translate complex manufacturing, engineering, and industrial topics into compelling, customer-centric narratives

Ensure content aligns with brand voice, messaging frameworks, buyer-journey intent, and customer objectives, while also leveraging SEO best practices

Establish repeatable editorial frameworks that scale across clients and verticals

Success looks like: Customers view content as a strategic asset, trust leadership involvement during critical moments, and see consistent quality across engagements.

AI Strategy, Experimentation Enablement (Including Client Impact)

Primary goal: Apply AI in ways that improve outcomes for teams and customers—without compromising trust or quality.

Act as a senior AI content strategist within marketing, with awareness of client-facing implications

Evaluate and pilot AI tools that support content creation, editing, research, optimization, and campaign planning, eventually broadening AI discovery into other marketing areas

Design and evolve the prompt frameworks, parameters, and governance standards that guide AI-generated content

Ensure AI usage enhances speed and insight while protecting brand voice, accuracy, and client confidence - providing editorial refinement and QA for AI-generated drafts

Enable teams and stakeholders through documentation, training, and transparent communication

Demonstrated ability to strategically apply AI content-generation tools, including prompt design and refinement, with an understanding of model capabilities, limitations, and governance considerations

Define when AI workflows transition from experimentation into standardized, repeatable practice across the content organization

Success looks like: AI is used responsibly and confidently—even in high-stakes scenarios—because processes are well-defined and trusted.

What you bring to our team:

7–10+ years of experience in content marketing or strategy, with a proven track record of delivering measurable performance improvements and presenting strategic recommendations to senior stakeholders

Proven experience managing and developing content or marketing teams

Bachelor’s degree in Marketing, Communications, Journalism, or…