Account Based Marketing Manager

Relay is the Intelligent System of Action for the physical economy. While the digital revolution has often left the deskless workforce behind, we are closing that gap by transforming analog frontline operations into a data-rich, AI-powered ecosystem. We aren't just selling radios, we’re building the digital foundation for the 80% of the global workforce that doesn't work at a desk.

Why Join Relay?

A Proven Winner: Join a hyper-growth company trusted by over 10% of the Fortune 500, continuing to move upmarket with massive impact.

High Value, High Impact: With 47% of our revenue from $100K+ ARR customers and 135% Net Revenue Retention (NRR), you'll be joining a company rooted in value creation.

Market-Leading Innovation: The Relay platform captures 1 billion new data points weekly and features award-winning AI tools like TeamTranslate™, with 500% YoY growth.

World-Class Leadership: Our stellar leadership team is built to help us scale toward our next major milestones.

The Relay Culture: We’re dedicated to helping you do the best work of your life (BWIML), investing in your growth through L.I.T., living our CHASE values, and learning from incredibly talented, supportive teammates who make the work (and the wins) better every day.

Now, here’s what we’re building, and where you come in.

Role Overview:

We are looking for a strategic, results-driven Account Based Marketing (ABM) Manager to lead and scale our ABM program. As a founding member of this function, you will own our ABM strategy and execution end-to-end within your target account list — from campaign design to execution and performance measurement. You will partner 1:1 with Account-Based Sellers to drive velocity on existing deal cycles and expand our footprint within key industrial and commercial segments (e.g., Manufacturing, Gaming/Hospitality).

The right candidate is deeply curious, hands-on, analytical, and adept at balancing strategic vision with executional detail. You aren’t here to turn the crank on an existing machine; you are here to build the engine, design the motion, and set the standard for how we win.

What You'll Do

Program Building: Create the "playbook" for our Tier 1 (1:1) and Tier 2 (1:few) motions. You will build the templates, processes, and best practices that allow us to scale high-touch marketing without losing personalization. Coordinate closely with Growth Marketing for needs within Tier 3 (1:many) accounts.

Strategic Sales Alignment Deal Support: You will do more than just generate leads; you will act as a strategic partner in complex deal cycles.

Embed with Sales: Actively participate in weekly pipeline reviews and territory planning meetings to deeply understand the day-to-day "goings-on" of your sellers' accounts.

Execute Deal-Specific Plays: Move beyond generic collateral to deliver high-impact sales assets. This includes working with the Marketing Content team to tailor commercial narratives for specific personas, creating bespoke Champion Decks to help internal advocates sell on our behalf, and building regional or logo-specific plays that resonate with local market realities.

Elite Cross-Functional Orchestration: This role requires elite internal navigation across Sales, Customer Success, Product, Marketing, and RevOps. You are expected to be the connector who connects the dots across teams and proactively surfaces friction in the customer journey. You will keep marketing tightly synced with what sellers are actually working on "in motion," ensuring that our assets and campaigns are deployed in lockstep with live deal cycles.

Segment Intelligence Feedback Loop: Serve as Marketing's "eyes and ears" on the ground. Partner closely with the Product team and Product Marketing to synthesize deep segment knowledge — capturing the specific jargon, pain points, and success stories that resonate. You will cycle these insights back to Content Marketing and Growth Marketing to directly inform our thought leadership roadmap and campaign planning.

The "Flywheel" Motion: Operationalize our "Headpin" strategy. You will work with Sales and Customer Success cross-functional team members to identify happy customer champions and evangelize their success to break into other sites, turning single wins into regional and/or logo dominance through referral-driven campaigns.

Data-Driven Optimization: Monitor and analyze the effectiveness of ABM campaigns, providing actionable insights for optimization. You will own targets against engagement lift, pipeline influence, and deal velocity within prioritized accounts.

Operational Rigor: You will partner with RevOps to ensure the "dark funnel" is illuminated. Ensure influential offline touchpoints (marketing-supported dinners, box suites, lunch learns, summits) are tracked, attributed, and recognized as pipe influence and/or deal accelerators.

What You'll Have

3-5 years of experience in ABM, field marketing, or sales acceleration. You have a history of working "shoulder-to-shoul…