Senior Director, Ad Measurement & Insights
Roku · New York, New York · Posted Jul 9, 2026
Apply on company site Track it in JobSkout
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the role
Roku is seeking a Senior Director of Ad Measurement, Insights, Analytics Research to lead one of the most strategically important functions within our advertising business. This is a senior leadership role responsible for defining Roku's measurement vision, scaling a world-class team, and establishing Roku as the gold standard for advertising effectiveness in the streaming era — for both brand and performance marketers.
In this role, you will own the full measurement lifecycle — from strategy and methodology to delivery and go-to-market — across all advertiser verticals and ad products. Critically, you will serve as the connective tissue across Roku's internal functions — bridging Ad Sales, Client Services, Product and Marketing— ensuring that measurement insights flow across teams and translate into action. You will serve as Roku's external voice of measurement authority: representing the company at industry conferences, bodies and panels, building Roku's reputation as the most credible measurement partner in streaming.
The ideal candidate is a proven measurement leader who combines deep technical expertise with executive-level influence, a sharp instinct, and the ability to inspire a high-performing team. An AI-first mindset is non-negotiable: you will be expected to actively champion and deploy AI tools across the team's workflows — from automating report generation and scaling insight delivery to using AI agents for data analysis — enabling the team to move faster, do more with less, and focus human effort where it matters most.
For New York Only - The estimated annual base salary for this position is between $320,500 - $373,750.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you'll be doing
Team Leadership Org Development
Lead, mentor, and grow a team of talented measurement and analytics leads across verticals and measurement disciplines.
Define team structure and career development frameworks to build and retain top-tier measurement talent and ensure the team is best supporting Roku’s sales arm and client set
Foster a culture of intellectual rigor, curiosity, collaboration, and ownership — and champion a team-wide shift toward AI-augmented ways of working.
Set clear goals and operating rhythms; drive accountability against team OKRs and business outcomes.
Measurement Strategy Insights Innovation
Define and own Roku's comprehensive ad measurement strategy, spanning brand lift, reach frequency, incremental reach, sales lift, attention, attribution, and media mix modeling — built to serve both brand and performance marketers, across Enterprise, Indy and M E.
Drive the evolution of Roku's 1P measurement capabilities, leveraging ACR data, platform-level streaming behavior, and audience insights to build differentiated solutions unavailable elsewhere. Work in conjunction with product and CS to scale these solutions for all advertisers.
Inspire with market exclusive audience insights that only Roku can provide – making the industry and our clients more knowledgeable
Develop thought leadership content, Insights, narratives, meta-analyses, and cross-vertical case studies that demonstrate Roku's platform differentiation and drive market-wide influence.
Stay at the forefront of industry measurement trends to ensure Roku's offering leads rather than follows and work closely with product and business development on a roadmap to meet advertiser needs
Partner Ecosystem Industry Leadership
Serve as a senior executive sponsor in strategic measurement conversations with top-tier advertisers, holding companies, and agency analytics teams — including presenting at the C-suite level.
Monitor the competitive measurement landscape across streaming, CTV, and digital platforms and proactively position Roku's capabilities against peers.
Own Roku's relationships with key third-party measurement vendors including Nielsen, Comscore,…