Global Sr. Marketing Manager

Job Summary:

We are seeking a strategic and execution-driven Senior Marketing Manager to lead the development and orchestration of our annual marketing calendar within a fast-growing health and wellness e-commerce environment. This role will be responsible for translating business priorities into integrated, customer-centric campaigns that drive engagement, conversion, and long-term loyalty.

You will partner closely with merchandising, global channel teams, and regional marketing teams to bring key health and wellness initiatives to life - ensuring seamless execution across all digital touchpoints. The ideal candidate is highly collaborative, detail-oriented, and an exceptional communicator who can navigate complexity and align diverse stakeholders.

Key Responsibilities:

Own and manage the annual marketing calendar, aligning with key health and wellness moments, product launches, seasonal campaigns, and promotional events

Partner with merchandising teams to identify category priorities (e.g., supplements, beauty, sports nutrition, wellness essentials) and translate them into compelling marketing plans

Collaborate with global channel teams (e.g., paid media, CRM/email, social, affiliates, on-site) and regional marketing teams to ensure cohesive campaign execution

Lead integrated campaign planning and execution across all digital channels, ensuring consistency in messaging and a seamless customer experience

Act as the central point of coordination across cross-functional teams, managing timelines, dependencies, and deliverables to ensure flawless execution

Partner with Business Intelligence to monitor and analyze campaign performance, using data and insights to optimize future marketing initiatives

Ensure marketing initiatives are aligned with brand standards, regulatory considerations, and customer trust expectations within the health and wellness space

Identify opportunities to improve processes, enhance cross-team collaboration, and scale marketing operations effectively

Success Metrics:

A well-structured, proactive marketing calendar that is clearly aligned with business priorities and consistently delivered on time

Seamless execution of integrated campaigns across all channels, with minimal friction between global and regional teams

Strong cross-functional alignment, with merchandising, channel, and regional teams operating with clarity on priorities and timelines

Measurable improvements in campaign performance, including engagement, conversion, and revenue contribution

Increased efficiency in marketing processes, with streamlined workflows and improved speed-to-market

Consistent, high-quality customer experiences across all touchpoints that build trust and loyalty in the health and wellness space

Required Qualifications:

10+ years of experience in marketing, preferably within health wellness e-commerce with a strong focus on campaign planning, integrated marketing, or program management

Strong experience managing integrated, multi-channel marketing campaigns in a fast-paced digital environment

Proven ability to partner cross-functionally with merchandising, product, and regional teams

Deep understanding of e-commerce marketing levers, including promotions, lifecycle marketing, and digital channels

Exceptional communication and stakeholder management skills, with the ability to influence and align teams globally

Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously

Data-driven mindset with experience using performance metrics to inform decisions

Familiarity with regulatory considerations in health and wellness marketing (e.g., claims, compliance) is a plus

Technical Platform Proficiency:

High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana

Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

Education Requirements:

Bachelor’s degree in Marketing, Business, Communications, or a related field required

MBA or advanced degree is a plus, but not required

What Success Looks Like:

Increased engagement and conversion on health content pages

High-performing product bundles and regimen-based experiences

Improved customer understanding and trust in health and wellness offerings

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The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.

Employees (and their families) that meet eligibility criteria…