HubSpot Virtual Assistant - CRM & Sales Growth (Part-Time)

We are looking for a proactive and detail-oriented HubSpot Virtual Assistant to support our Growth team and help build a more scalable, data-driven marketing and sales engine.

This is not a traditional administrative virtual assistant role. We're looking for someone who can take ownership of our HubSpot ecosystem by managing CRM data, building marketing campaigns, automating workflows, maintaining database quality, and providing actionable reporting that helps drive business growth.

The ideal candidate has hands-on HubSpot experience, enjoys organizing data and processes, understands marketing automation, and is comfortable turning insights into action. This is a part-time opportunity with the potential to grow as the business scales.

Responsibilities

HubSpot CRM Management

Manage and maintain the HubSpot CRM, ensuring data accuracy, organization, and overall database hygiene.

Create and manage contact lists, audience segmentation, custom properties, and user permissions.

Identify duplicate, outdated, or incomplete records and maintain clean, reliable CRM data.

Serve as the team's go-to HubSpot expert, providing recommendations and best practices for CRM management.

Marketing Automation & Campaign Management

Build, launch, and optimize email campaigns, newsletters, and automated workflows within HubSpot.

Create and manage lead nurturing campaigns, lifecycle stage automation, lead scoring, and follow-up sequences.

Organize campaign assets, schedules, and marketing workflows to ensure consistent execution.

Support both Marketing Hub and Sales Hub initiatives, including forms, automation, and campaign setup.

Reporting & Analytics

Build custom dashboards and reports to monitor marketing and sales performance.

Track key performance indicators including email engagement, open rates, click-through rates, conversions, and lead progression.

Analyze campaign performance and provide recommendations for optimization.

Generate regular reports that help leadership make data-driven decisions.

Growth Operations

Support lead management by identifying, qualifying, and nurturing prospects through automated campaigns.

Ensure leads are properly segmented and routed throughout the customer lifecycle.

Collaborate with Marketing and Sales teams to improve campaign performance and operational efficiency.

Stay current on HubSpot updates, new features, and best practices, recommending improvements where appropriate.

Quality Assurance

Review campaigns, workflows, emails, and CRM data to ensure accuracy before launch.

Perform quality assurance checks on marketing assets, automations, and reporting.

Maintain documentation for CRM processes and marketing operations.