VP of National Sales

ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun Authenticity.

FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!

AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

HYBRID WORKING: This role is required to be in our Inglewood office every Tuesday and Thursday with the occasional third day thrown in.

PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.

CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company .

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!

ABOUT THE ROLE

Most people think Sales is just about closing deals, but you know it’s about building a high-performing engine. We’re looking for a Vice President of National Sales to own our revenue growth and channel performance by turning our Sales and Marketing efforts into one unified, unstoppable system. If you’re a CPG veteran who can lead a team of managers, crush top-line targets, and navigate a budget without losing your sense of play, you belong in the team!

RESPONSIBILITIES

LEADERSHIP

Lead by example by consistently living into goodr’s values of Fun and Authenticity

Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision

Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable

Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department

Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves

Own your team’s budget and ensure its accuracy

Use imagination and wisdom to set team goals and communicate them clearly

Challenge the status quo ALWAYS; the phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same

ROLE SPECIFIC

Own top-line revenue targets across all National sales channels

Align sales and marketing efforts to hit growth goals

Develop and manage forecasting in partnership with our Finance team

Lead efforts to increase overall revenue through new business development and expansion into new retail markets or partnerships

Oversee and direct all aspects of goodr’s retail marketing and sales policies, objectives, and initiatives

Establish revenue targets, sales quotas, and other key performance indicators (KPIs) for sales team

Work alongside other marketing teams to build seasonal GTM Plans

Design sales strategies and plans that align with company objectives, ensuring growth in both existing and new markets

Monitor and evaluate the performance of the sales team, identifying new opportunities

Design and implement effective retail marketing strategies that drive consumer engagement, brand awareness, and sales

Work closely with all marketing teams to ensure the brand is positioned effectively across various retail channels

Oversee the creation of promotional materials, special offers, and other incentives to boost retail sales

Utilize data analysis to drive decision-making and optimize marketing strategies

Monitor performance metrics and consumer insights to inform ongoing initiatives

Collaborate with other departments such as product development, operations, and finance to align retail and sales strategies with broader company goals

Advise on negotiations with retailers to secure favorable terms, placement, and marketing support

Monitor competitors and market conditions, adjusting strategies to maintain a competitive edge

Keep up to date on changing consumer preferences, market shifts, and emerging trends to anticipate future demand and adjust marketing/sales strategies accordingly

Identify target customer segments and create customized marketing strategies to address specific needs for our retail market

Develop and manage the budget for sales and retail mar…