Certification Coordinator - Alliance Enablement

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

ALLIANCE ENABLEMENT, AWS

Focus: Certifications, Competencies Enablement Programs

Region: Global

The Opportunity

VML Enterprise Solutions is investing in building AWS-certified talent at scale. We're seeking an enablement leader to own the programs that build VML's AWS delivery capacity—certifications, competency applications, and learning initiatives that maintain our partner standing and enable us to win and deliver on strategic opportunities.

This role ensures VML has the certified practitioners and demonstrated competencies required to maintain premier AWS partner status (MSP, competencies, specializations), win competitive pursuits, and deliver excellence. When VML achieves an AWS competency milestone or certification target—that's because of you.

Role Summary

This is a learning and enablement role focused on building AWS-certified talent across VML. You manage certification programs, competency applications, AWS Skillbuilder rollout, and enablement initiatives that drive delivery readiness and partner standing.

Accountability Model: Enablement metrics. Success is measured by certifications achieved, competencies attained, and program completion rates.

Core Responsibilities

1. Certification Roadmap Management (35%)

Own the AWS certification roadmap and targets for VML globally

Track certification progress and drive adoption across VML regions and practices

Coordinate exam scheduling, vouchers, and logistics

Manage AWS Skillbuilder rollout and access for VML practitioners

Communicate AWS certification requirements and deadlines to practitioners and leadership

Track and report on certification metrics, gaps, and progress against targets

Identify high-priority certification needs based on pursuit pipeline and delivery requirements

2. Competency Applications Compliance (30%)

Prepare and submit AWS competency applications (MSP, Service Delivery designations, specializations)

Own applications for priority competencies: Managed Services Provider (MSP), Amazon Marketing Technology (AMT), Generative AI

Track VML progress toward AWS competency requirements

Coordinate evidence gathering and documentation for competency submissions

Ensure VML maintains required certification levels for AWS partner tiers

Support Strategic Collaboration Agreement (SCA) application and renewal processes

Monitor and report on compliance status and gaps

3. Lead Enablement Programs (25%)

Support and coordinate hackathons, bootcamps, and hands-on AWS enablement events

Coordinate AWS-sponsored training sessions and workshops

Work with HR and L D on AWS learning program integration

Support client and sales enablement coordination for AWS pursuits

Document and share best practices, learning paths, and AWS resources

Coordinate with AWS Partner Training teams on available resources

4. Stakeholder Coordination (10%)

Coordinate with AWS Partner Development Managers (PDMs) on enablement initiatives

Work with VML practice leads to align certification priorities with business needs

Report on enablement metrics to alliance and practice leadership

Support alliance operations with enablement-related data and reporting

Key AWS Programs Competencies

AWS Managed Services Provider (MSP) Program

Amazon Marketing Technology (AMT) Competency

AWS Generative AI Competency

AWS Service Delivery designations (Lambda, Bedrock, etc.)

AWS Skillbuilder and Partner Training Portal

AWS Certification paths (Cloud Practitioner, Solutions Architect, Specialty)

Technology AI Expectations

Incorporate AI fluency int…