Marketing Operations & Reporting Specialist

We are seeking a highly analytical and detail-oriented Marketing Operations & Reporting Specialist to own the systems, processes, reporting, and operational infrastructure that power our demand generation and revenue marketing efforts.

This role will be responsible for managing our marketing technology stack, ensuring data integrity, building actionable reports and dashboards, and optimizing marketing processes that support pipeline growth. The ideal candidate has strong experience with HubSpot , CRM systems, and B2B marketing operations, with the ability to translate data into meaningful business insights that improve marketing performance and sales alignment.

Key Responsibilities

Marketing Operations & Systems

Own and manage day-to-day marketing operations within HubSpot and integrated CRM platforms.

Configure and optimize marketing automation workflows, lead routing, segmentation, lifecycle stages, and campaign execution.

Maintain lead scoring, account scoring, source attribution, campaign taxonomy, and funnel tracking.

Ensure data integrity through ongoing data hygiene, field governance, list management, and documentation.

Monitor and maintain integrations between HubSpot, ZoomInfo, and other marketing technologies.

Partner with Sales Operations and Revenue Operations to ensure seamless lead handoffs and alignment across teams.

Intent Data & Account-Based Marketing

Utilize ZoomInfo and other data sources to identify target accounts based on ICP, firmographic, technographic, behavioral, and intent data.

Support Account-Based Marketing (ABM) initiatives by developing targeted account lists and audience segmentation.

Collaborate with marketing and sales teams to convert intent signals into actionable campaigns and pipeline opportunities.

Monitor campaign performance and recommend optimization strategies based on engagement and conversion data.

Reporting & Analytics

Develop and maintain dashboards and reports that measure marketing performance across the entire funnel, including:

Marketing Qualified Leads (MQLs)

Marketing Qualified Accounts (MQAs)

Sales Accepted Accounts (SAAs)

Sales Qualified Accounts (SQAs)

Sales Qualified Opportunities (SQOs)

Pipeline and revenue attribution

Conversion rates

Customer Acquisition Cost (CAC)

Campaign ROI

Analyze campaign effectiveness, lead quality, attribution, funnel velocity, and conversion trends.

Deliver weekly, monthly, and executive-level reports with actionable recommendations.

Translate marketing data into strategic insights that support business growth and decision-making.

Process Improvement & Cross-Functional Collaboration

Develop scalable processes for campaign execution, reporting, lead management, and sales follow-up.

Improve marketing-to-sales alignment through clear lifecycle definitions, SLAs, routing rules, and feedback loops.

Identify operational inefficiencies and recommend process, technology, or data improvements.

Help establish reporting standards and maintain a single source of truth for marketing performance.

Collaborate closely with Marketing, Sales, Revenue Operations, and Leadership to optimize overall funnel performance.