Customer Advocate
Vision Ford-Lincoln · Wahpeton, North Dakota, United States · Posted Jul 6, 2026
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Not a salesperson. Something better.
We're looking for Customer Advocates to build a career at Vision Ford Lincoln — customer-facing experience preferred, but heart matters more than résumé. Whether it's walking a customer through their new truck's technology or getting involved in the community, our Customer Advocates are leading the charge in bringing happiness back to the car-buying process.
Schedule: Full-time. This role requires an 8-hour shift within store hours — Monday–Friday 8:00 AM–6:00 PM and Saturday 9:00 AM–1:00 PM — with rotating days off per week.
Pay: $20.00–$22.00 per hour, with growth opportunities based on performance.
About the role
As a Customer Advocate, you are the face of Vision Ford Lincoln, owning the end-to-end customer experience for both walk-in and appointment-based shoppers. You'll deliver a customer-first, low-pressure vehicle buying experience — you never negotiate or handle pricing. Your Sales Manager guides the numbers and the purchase process, so you can focus entirely on the person in front of you.
Customer Advocates run on the Vision H.E.A.R.T. standard: Hear, Empathize, Act, Relate, Trust. You enjoy making real connections, offering honest guidance, and making sure every customer drives away feeling confident, cared for, and excited — like they have a friend in the car business. Because with us, they do.
Key responsibilities
In-Store Customer Experience
Serve as the customer's primary point of contact from initial inquiry to sale and post-sale follow-up.
Work with customers in-store and via phone, email, and text to understand their needs, wants, and concerns — then relay them to sales management to help guide each customer to the right vehicle.
Facilitate showroom visits and test drives based on customer preferences.
Deliver a seamless, white-glove experience: set up Ford Pass and Lincoln Way app connectivity, and provide detailed warranty and maintenance information at delivery.
Product Expertise & Education
Act as a Ford and Lincoln product specialist, staying current with all Ford University and Lincoln University training and product updates.
Be the customer's go-to source for vehicle questions — features, benefits, and technology — so they feel confident and informed in their purchase decision.
Educate customers on the purchase process and finance process so nothing ever feels like a mystery.
Customer Nurture & Purchase Support
Respond quickly to inbound leads and keep every customer moving smoothly through the purchase process with helpful, action-oriented support.
Collect and document the information needed for the purchase process in our CRM, accurately and completely.
Build relationships with local businesses to support commercial and fleet opportunities.
Post-Sale Relationship Management
Continue engagement beyond the sale — check in at key ownership milestones like first service and purchase anniversaries.
Maintain regular communication to ensure satisfaction, answer follow-up questions, and build long-term relationships that create repeat and referral business.
Community & Promotion
Promote the store, our products, and our services across all channels: social media, educational video content, phone, text, email, and public engagement on-site and off-site.
Network in the community and represent Vision at local events.
Lot & Showroom Presentation
Help maintain a clean, organized, and visually appealing lot and showroom — vehicles neatly parked, properly tagged, and ready to show.
Ready to apply?
Apply now — we review every application within 48hrs and follow up with next steps. If treating people right is already how you operate, we want to meet you.