Director, Global Go-to-Market, Core Games

Who We Are

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ROLE OVERVIEW:

The Director of Global Go-to-Market (GTM) for Core Games is a highly strategic role responsible for translating commercial objectives, brand identities and audience strategies into unified, high-impact global campaign architectures.

This leader will own the end-to-end GTM strategy for 2K’s portfolio of Core Games, acting as the primary orchestrator between Franchise, Regional, and Cross-Functional teams. The core accountability is ensuring marketing investment is strategically deployed across channels and regions, aligning every touchpoint to measurable KPIs that drive both short-term performance and long-term franchise growth.

This role requires a proven ability to lead through influence in a complex, matrixed organization,providing clear direction without controlling regional execution. The Director GTM serves as the internal campaign lead, designing systems and playbooks that scale globally while embracing regional nuance.

Success in this position is defined by the ability to streamline decision-making, ensure campaign fidelity from strategy to execution, and maintain a constant, performance-driven optimization mindset throughout the entire product lifecycle.

CORE RESPONSIBILITIES;

CAMPAIGN STRATEGY ORCHESTRATION

Build and own the end-to-end global campaign strategy for assigned Core Games titles, informed by commercial goals, long-range franchise vision, brand positioning, audience strategy, and budget.

Translate global playbooks into clear campaign architectures that scale globally while allowing for regional nuance.

Ensure campaigns are designed as systems, not one-off executions, with continuity across lifecycle phases.

DEMAND INVESTMENT STRATEGY PERFORMANCE FRAMEWORK

Own the campaign-level demand investment strategy, including allocation logic and guardrails across regional teams, channels, phases, and objectives

Orchestrate total demand investment across paid media, partnerships, platform support, and ecosystem activations in collaboration with cross-functional teams.

Define and own the KPI mix for campaigns, ensuring measurement aligns to both short-term performance and long-term franchise growth.

CROSS-FUNCTIONAL REGIONAL ORCHESTRATION

Serve as the internal-facing campaign lead, aligning the Franchise Group, Regional Teams and all other cross-functional partners.

Manage and provide clear direction to regional teams who are accountable for executing regional plans aligned to the global strategy.

Drive alignment through influence across the organization, reducing friction and accelerating decision-making across teams.

Identify risks early and course-correct in real time through clear communication and decisive action.

WHAT SUCCESS LOOKS LIKE

Global campaigns launch with clear strategic intent, aligned investment, and consistent execution across regions.

Regional GTM teams are empowered to execute effectively without re-litigating core strategy.

Cross-functional partners experience GTM as a clarifying and enabling force, not a bottleneck.

Campaign performance is understood, monitored, and optimized throughout the lifecycle — not only post-launch.

Franchise leaders trust GTM to translate long-range ambition into campaigns that compound value over time.

Marketing investment decisions are transparent, defensible, and tied to outcomes.

QUALIFICATIONS

10+ years of experience in integrated marketing, global marketing or go-to-market roles

5+ years leading global teams, including both established and emerging markets such as MENA

Demonstrated architecture and ownership of large-scale, multi-region campaigns

Experience managing integrated investment approaches

Strong a…